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A collection of works by industrial designer Dieter Rams, who has created many famous products that are minimalist and full of functional beauty at Braun. The book lists 10 principles proposed by Rams as the conditions for good design, such as "be aesthetic," "provide understanding," "be environmentally friendly," and "keep design as minimal as possible," and introduces 100 items, including electrical appliances and furniture, that embody these principles with color illustrations.
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