(From the publisher information)

Coyote No. 80, which will be released on July 15th, will feature Patagonia, a global outdoor manufacturer that celebrated its 50th anniversary this year, for the first time in 10 years. In September 2022, Patagonia transferred all of the shares held by the founding family, worth approximately $3 billion, to an environmental conservation organization, creating a system in which a large amount of funds will flow into activities to fight the environmental crisis, which has attracted a lot of attention. This book is a special feature that can be called a "50th Anniversary Patagonia Guide," which reveals the full picture of Patagonia, from its corporate philosophy to product development, and also looks ahead to the next 50 years.

Yvon Chouinard, "Responsible Living"
In this long interview, founder Yvon Chouinard talks about his current feelings at this turning point and his vision for the future beyond.

An in-depth look at Patagonia's headquarters: "Welcome to Ventura"
We interviewed the current CEO, product developers, designers, and other core members of the company, and trace Patagonia's history over the past half century, including the changes since we visited the company 10 years ago for our special feature, "Patagonia Now."

What is the common "narrative" that underpins our diverse businesses?
The show also focuses on businesses other than apparel, such as books, movies, and food. We speak to editorial staff, photographers, video creators, and ambassadors to uncover the messages behind the development of businesses that are not aimed at profit.

The 10 best stories selected from over 200 catalogues
Although the original purpose of the catalog was to introduce products, Patagonia's catalog has evolved into a printed publication that tells stories about nature and people. In this issue, we will talk to the editorial team and introduce the best stories selected by Coyote from past catalogs.

Community Changes the Future
Outdoor sports create communities, which become a source of strength. What do we need to continue to play in nature for the foreseeable future? We visited four key players (Yohei Naruse, Taishi Kimura, Takashi Komori, and Goro Komatsu) who listen to the voices of nature as players and work daily with the local community in mind.

[Other Contents]

"Parasites I Know" by Paul Theroux
Translated by Murakami Haruki, illustrated by Hiramatsu Maki An essay by the genius Paul Theroux about terrifying infectious diseases around the world, translated by Murakami Haruki.

●Ryan Gellert "100% for the Earth"
Ryan became Patagonia's new CEO in 2020. This new leader, who has a deep understanding of Patagonia, talks about where Patagonia is headed for the next 50 years.

Jenna Johnson "Trust and Gratitude"
Jenna joined Patagonia 12 and a half years ago, and has worked her way up from head of alpine to executive management. We talk about her love of climbing, her family, and Patagonia.

Kate Rutherford "Fascinated by Vertical Rock Walls"
This program follows the life of Kate, who has worked as a climbing ambassador and is now involved in product development in the alpine division.

●Christo Torgersen "Perfect Product"
Christo, who is in charge of product development for technical wear, talks about "the best product."

Mark Little and Carrie Childs, "The Culmination of 50 Years"
We spoke to Mark, product developer, and designer Carrie about the 50th anniversary collection, "Natural Icon."

Vincent Stanley: The Philosophical Company
Vincent was involved in the launch of Patagonia Books and has played a key role in promoting the company's philosophy together with Yvon as "Patagonia's philosopher." We spoke to him about the future of responsible companies.

Alex Lawther: "Film that speaks for the Earth"
We interviewed Alex, the creative director of the video division, to find out how Patagonia Films' productions are made.

Tim Davis "Unexpected Happiness"
We spoke to Tim, a photographer who has documented Patagonia's history and captured the activities of ambassadors in the great outdoors.

●Column: "Venture, 2013 to 2023"

Ambassador Interviews Fly Fishing Ambassador Dylan Tomine / Surfing Ambassador Cole Christensen

●Column "The History of FCD Surfboards"

●Innovation that starts with food We spoke with Kondo Katsuhiro, who has served as director of Patagonia's food business, Patagonia Provisions, since its launch in Japan, about the thinking behind the business and the significance of the business.

Marty Pomfrey: "Towards a free and responsible company"
We asked Marty, who serves as the Japan branch manager for Patagonia International Inc., what the Japanese branch aims to achieve and his thoughts on the next 50 years.

Thinking about the future of air travel with Delta Airlines: "Travel options in a carbon-free era"

●Foxfire True to nature Vol.14
Photographer Tatsuo Hata, who has continued to capture the delicate beauty of Japan's nature, has put messages into his landscape photographs.

"Leather Trunk, or Stockholm" by Issey Ogata, a revisit to Kenji

●Nao Aoki* To the Forest Final Episode
*"O" is the old character

●The First Step 80th issue: Yutaka Oki Fantasy Painting of the Genkai Sea = Seitaro Kuroda

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[Related Products]
・Much Better Than the News: A Story of Recycling / Mejor que Nuevo: Un Cuenta de Reciclaje [NEW]

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